Using UX to Lead Leaders

Special for UXPA conference session attendees! Posted here are the proceedings paper and handouts for the “Using UX to Lead Leaders” Session. Stayed tuned here for more!

ABSTRACT – Laura Faulkner, PhD; Sheilagh O’Hare, MS
Mastering the applied science of usability for the ‘underserved audience’ of executive leadership to create targeted, actionable communication ultimately supports end users with the best products.
• Identify your own needs for influencing decision-makers
• Understand the pitfalls of communicating UX vision and needs to decision-makers
• Recognize capabilities from UX toolsets that can be turned into successful influence
• Prepare to apply this toolkit to immediate and future needs for ‘leading the leaders’

Faulkner_proceedings paper_20120607